CCHI and ProgressNow Colorado Education want to educate families, young adults about marketplaces.
DENVER – Today the Colorado Consumer Health Initiative and ProgressNow Colorado Education–the same people who brought you the innovative Thanks Obamacare campaign–are launching Got Insurance? – a social media campaign designed to increase awareness of the new, affordable health insurance options in the recently launched health insurance marketplaces, particularly among women, families and young adults. Modeled after the iconic Got Milk? ad campaign, Got Insurance? features everyday people with a message to the under- and uninsured that they now may be able to afford and purchase health insurance.
“Got Insurance? will educate Americans that health insurance is now more affordable and easier to shop for thanks to Obamacare and the new marketplaces in Colorado and nationwide,” said Adam Fox, director of strategic engagement at the Colorado Consumer Health Initiative. “The goal is to ensure everyone can get the care they need when they need it by getting insurance. The ads link to a website that prepares health insurance shoppers to take the next step, enrolling in insurance through their marketplace.”
The ads show people of all ages – including a mother and toddler, a world-renowned climber, sports-playing children and young adult “bros” – connecting the need for health insurance coverage with new affordable options. Each ad will include a link to the website–DoYouGotInsurance.com–that prepares users for the steps needed to shop for health insurance in the new health insurance marketplaces launched on October 1st .
The campaign will roll out new content on Facebook, Twitter, Instagram, Tumblr and Pinterest weekly, and all the campaign images will be housed on the website doyougotinsurance.com.
“Got Milk? is one of the greatest ad campaigns of all time. Everybody saw it, everybody remembers it,” said Jen Caltrider of ProgressNow Colorado Education. “When you’re trying to reach people and let them know new, affordable health insurance options may be open to them, keeping it simple is the best way to go. Got Insurance? is a question with a ‘Yes’ or ‘No’ answer. If you answer ‘No’ then you’ll benefit most from heading on over to doyougotinsurance.com”
The groups intend to continue the Got Insurance? campaign at least through December 15th, when people need to have enrolled to gain coverage starting January 1st, but hope to continue it throughout the open enrollment period that ends March 31st.
Colorado Consumer Health Initiative, representing 50+ Colorado health organizations with more than 500,000 health care consumer members, advocates for affordable, accessible quality health care for all Coloradans.
ProgressNow Colorado Education is the state’s largest online progressive advocacy organization.
Thanks Obamacare is a nationally recognized campaign credited with turning “Obamacare” from a 4-letter word into a ubiquitous 9-letter word.