Monday, Oct. 24, 2011
Contact: Jenny Davies-Schley, 720-296-9545, firstname.lastname@example.org
DENVER – The Colorado Consumer Health Initiative and ProgressNow Colorado Education are launching “Thanks Obamacare!” – a new education campaign to highlight the benefits of the federal healthcare reform law passed in 2010. The campaign is kicking off with a new website and video to educate Americans on how federal healthcare reform benefits them.
“We want to take ‘Obamacare’ back from the anti-reform naysayers because the reality is healthcare reform has been a huge boost to American families,” said Serena Woods, Colorado Consumer Health Initiatives’ director of strategic engagement. “Obamacare is making it easier and more affordable for families and elders to get the healthcare they need, when they need it.”
The short online video highlights how the debate over healthcare reform was clouded by fear and anger but that “care won out,” citing increased access to healthcare coverage for the uninsured, lowered cost and improved quality.
The Thanks Obamacare! website lists the top 10 reasons Americans have to thank Obamacare. Like reason #1: Congress will have the same health care as the rest of us, and reason #5: Insurance companies can’t kick sick people off coverage.
The campaign will engage regularly on Twitter, using the hashtag #thanksobamacare and tweeting from @thanksobamacare.
“There is so much misinformation out there about Obamacare – we want to bust the myths,” said Jen Caltrider of ProgressNow Colorado Education. “This is our attempt to cut to the chase and give Americans the real scoop.”
The groups intend to continue the education campaign throughout the implementation of Obamacare, through the initiation of Healthcare Exchanges in 2014.
Colorado Consumer Health Initiative represents 60+ Colorado health organizations with more than 500,000 health care consumer members. CCHI advocates for affordable, accessible quality health care for all Coloradans.
ProgressNow Colorado Education is the state’s largest online progressive advocacy organization.