by Adam Fox, Director of Strategic Engagement
We should all be able to answer “yes” to the question “Got Insurance?” That’s why today we launched our new social media campaign, “Got Insurance?” with ProgressNow Colorado Education to raise awareness of the new health insurance options available for Coloradans. It’s not too much to ask to get the care you need when you need it, and see your doctor without unpredictable costs.
Colorado’s new insurance marketplace, Connect for Health Colorado, can help Coloradans get affordable health insurance with financial assistance to reduce monthly premiums.
Modeled after the iconic Got Milk? ad campaign, Got Insurance? features everyday Coloradans with a message to the under- and uninsured that they now may be able to afford and purchase health insurance. The ‘ads’ link to a website that prepares health insurance shoppers to take the next step, enrolling in insurance through their marketplace. The campaign will roll out new content on Facebook, Twitter, Instagram, Tumblr and Pinterest weekly, and all the campaign images are housed on the website doyougotinsurance.com. You can easily share the images from the website and join in the conversation!
“Got Milk? is one of the greatest ad campaigns of all time. Everybody saw it, everybody remembers it,” said Jen Caltrider of ProgressNow Colorado Education. “When you’re trying to reach people and let them know new, affordable health insurance options may be open to them, keeping it simple is the best way to go. Got Insurance? is a question with a ‘Yes’ or ‘No’ answer. If you answer ‘No’ then you’ll benefit most from heading on over to doyougotinsurance.com”
We intend to continue the Got Insurance? campaign at least through December 15th, when people need to have enrolled to gain coverage starting January 1st, but hope to continue it throughout the open enrollment period that ends March 31st.