CCHI's “Full Exposure” tells story of Coloradans benefiting from health reform

Nov. 25, 2014
Contact: Jenny Davies-Schley, 720-296-9545

DENVER, CO – Today the Colorado Consumer Health Initiative (CCHI) launched Full Exposure, a social media campaign to increase enrollment in Connect for Health Colorado health insurance plans.
“Coloradans need to know that they really can get the health insurance they need,” said Adam Fox, CCHI director of strategic engagement. “Our Full Exposure campaign is designed to tell stories of Coloradans who were able to sign up for health insurance or are benefiting thanks to Obamacare.”  
Taking lessons from current websites and campaigns like “Humans of New York”, the Full Exposure campaign tells the story of everyday Coloradans who are benefiting from health reform and are thankful for their coverage.
“I had terrible insurance with a high deductible. When I started having severe allergic reaction, I’d have to ask myself how much trouble I really was having breathing and if I could afford a trip to the ER.,” said Truman Bradley.  “Thanks to Obamacare I save $50/month and have no deductible, so I don’t have to think twice about getting the care I need.”
The Full Exposure campaign will run on Facebook, Twitter and CCHI’s website through the end of open enrollment, February 15, 2015.
“Our hope is that these real-life stories will help uninsured Coloradans understand the benefits of health insurance and inspire them to look at their health insurance options in a more serious way,” said CCHI’s Adam Fox. “The reality is Coloradans are benefitting from the Affordable Care Act and we want to make sure that our citizens know that and take the opportunity to get covered and protect their health.



Colorado Consumer Health Initiative represents 50+ Colorado organizations and individual members representing more than 500,000 Colorado consumers, advocating for affordable, accessible, quality health care for all Coloradans. 

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