Molly Armbrister, Northern Colorado Business Report

“State health exchange officials, gearing up for the second round of open enrollment this fall, plan to communicate more, brace for an onslaught of last-minute enrollees and rely on the help of a network of community health groups in order to make sure Coloradans are able to sign up for health insurance under the Affordable Care Act. BizWest asked the exchange what lessons it learned from last year’s launch, and how they would apply to the next enrollment period.

Lesson One: Insurance is a complex product and requires extensive, clear communications coupled with a vast and diverse support network.

Lesson Two: Purchasing insurance is a last-minute decision for many.

“Connect for Health Colorado learned a lot about having enough resources when that rush hits,” said Adam Fox, director of strategic engagement at Colorado Consumer Health Initiative, a Denver-based organization that has supported health care reform.

Lesson three: Relationships make Connect for Health Colorado successful.

Lesson four: This concept is brand-new, so expect change.

Lesson five: The exchange can move forward from a solid foundation.”

Read the full article here