Jakob Rodgers, The Gazette
Another year, another enrollment record for Colorado’s health insurance exchange.
Connect for Health Colorado recorded its third straight year of increased sign-ups, despite uncertainty about its future in Colorado and Congressional plans to scrap the federal health-care law under which it was created.
On Monday, exchange officials announced that 175,964 Coloradans became enrolled for 2017 during the recent three-month enrollment period, which ended Friday. Often, it was for both medical and dental plans.
The figure represented a 12 percent increase from the previous year, exchange officials said.
Colorado’s increase may be owed to its improved enrollment software system and customer support, said Adam Fox, with the Colorado Consumer Health Initiative.
The exchange also improved its marketing techniques – using localized data to be “hyper targeted” in its advertising, Fox said.
“Regardless of what’s happening in the political realm, people still need health care and health insurance,” Fox said.
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