Joey Bunch, The Denver Post
“A Colorado campaign aimed at making health insurance hip to young people and women rolled out the message online better than anyone, and that’s why the publicity push by the Colorado Consumer Health Initiative and the liberal powerhouse ProgressNow Colorado was chosen as the best cause campaign in the country in PR Daily’s Social Media Awards for its “Got Insurance?” pitch for the Affordable Care Act.
Ragan’s PR Daily, the public relations trade publication behind the award, said the campaign was “simplicity itself” with “edgy content,” built on a satirical website. http://doyougotinsurance.com/.
“Our objective was simple: to inform as many Coloradans as possible about their new health insurance options available via Connect For Health Colorado,” stated Adam Fox of Colorado Consumer Health Initiative. “Because the message of Got Insurance? was effective across the nation, the campaign grew beyond Colorado, and helped raise awareness about health care reform from coast to coast. We’ve received requests from other states for creative materials from the campaign to help them promote reform in their own states.””
Read the full article here.